Skin cancer awareness
This is a poster campaign tackling lack of awareness, and systemic problems and racial disparities in medicine, regarding people of colour.
The idea is to illustrating how melonama, the most common type of skin cancer, looks on deeper skin tones. It will make it easier to look for symptomes and identify for people of colour.
This was a D&AD brief set by 21 Grams, in collaboration with BlackandBrownSkin.co.uk.